How to secure branding & partnership opportunities
$6
So you want to secure brand ambassadorships and partnerships. You want free shit, and you also want to get paid to post that free shit. I feel you. Being a brand ambassador is a pretty dope gig to get. You get to try new products, receive them for free, and get a check in order to tell people your thoughts on the product.
Whether it’s makeup, clothes, tech, or lifestyle gear, being a brand ambassador means that you are the first line of marketing for a company outside of advertising campaigns. Many brands are opting to use real life people such as YOU to be the voice and face of their company. In the age of blogging, vlogging, and Instagram, companies get more bang for their buck when they recruit brand ambassadors to help promote their product versus paying big bucks to magazines and media companies to run their campaigns.
But if you’re sitting in your room wondering why your favorite brand has yet to hit you up about being a brand ambassador for them (especially since you may have a dope ass blog or social media platform), there are a few key things companies look for when choosing ambassadors.
And no, it’s not always about having tens or hundreds of thousands (or even millions) of Instagram followers. It’s about your audience. It’s about their engagement with you. How can you tell (and prove) that your audience (no matter the size) engages? It’s through analytics ! It’s through sheer numbers. It’s through bringing receipts.
If you’re looking to align your brand with large corporations from brand ambassador opportunities or partnerships, then this quick guide is for you.
As of right now, I have less than 4,000 Insty followers- that’s a low number compared to some of my colleagues who have over 10K. However, I get mail almost everyday from brands sending me free product (from $300 face creams to feminine product subscription boxes).
How did I do it? Through a little bit of branding, a little bit of analytics tracking, and some real strategy !
Whether it’s makeup, clothes, tech, or lifestyle gear, being a brand ambassador means that you are the first line of marketing for a company outside of advertising campaigns. Many brands are opting to use real life people such as YOU to be the voice and face of their company. In the age of blogging, vlogging, and Instagram, companies get more bang for their buck when they recruit brand ambassadors to help promote their product versus paying big bucks to magazines and media companies to run their campaigns.
But if you’re sitting in your room wondering why your favorite brand has yet to hit you up about being a brand ambassador for them (especially since you may have a dope ass blog or social media platform), there are a few key things companies look for when choosing ambassadors.
And no, it’s not always about having tens or hundreds of thousands (or even millions) of Instagram followers. It’s about your audience. It’s about their engagement with you. How can you tell (and prove) that your audience (no matter the size) engages? It’s through analytics ! It’s through sheer numbers. It’s through bringing receipts.
If you’re looking to align your brand with large corporations from brand ambassador opportunities or partnerships, then this quick guide is for you.
As of right now, I have less than 4,000 Insty followers- that’s a low number compared to some of my colleagues who have over 10K. However, I get mail almost everyday from brands sending me free product (from $300 face creams to feminine product subscription boxes).
How did I do it? Through a little bit of branding, a little bit of analytics tracking, and some real strategy !